Vogel Alcove


Day 1 Dallas


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Event Address:

Dr Pepper Ballpark – 7300 Roughriders Trail, Frisco, TX 75034

Embassy Suites Frisco Convention Center Ballroom – 7600 John Q Hammons Dr, Frisco, TX 75034

Day 1 Dallas is the first ever event on New Year’s Day created for families to have fun together!

Historically, this event was held at Fair Park in Dallas, but this year we’re excited to announce we’re moving the event to FRISCO!

In partnership with the Frisco RoughRiders and the Embassy Suites Frisco, we’re bringing all of our exciting family friendly activities to Dr Pepper Ballpark and the Embassy Suites Convention Center.

Event Details

3-7 pm. Fireworks launch at 7pm, so be sure to grab your prime location inside the ballpark in the third base bleachers or on the outfield grass. Fireworks are powered by Oncor.

The Embassy Suites Convention Center will close at 6:30pm to ensure all attendees move to the Dr Pepper Ballpark before the launching of the fireworks at 7pm. 

Tickets are $5 for all attendees, 2+. You can purchase tickets online or on-site at Dr Pepper Ballpark and Embassy Suites Convention Center. We highly recommend you BUY IN ADVANCE to skip the lines!

The event will be held in the Dr Pepper Ballpark, the Embassy Suites Convention Center and the street and outdoor area between the two locations.

Parking is available onsite in the Embassy Suites Convention Center Garage and the Dr Pepper Ballpark garages and surface lots. Parking for the event is $10. Please be aware of all parking signs. Towing is strictly enforced and we are not responsible for any vehicles that were not parked in the correct areas.

MAP to the Event

Entry into the Ballpark is through the Home Plate Gate or the Center Field Gate. Entry into the Convention Center is on the North side, off Gaylord Parkway.

You can purchase food and drinks on-site through the Dr Pepper Ballpark concession stands and snacks inside the Embassy Suites Convention Center. 

All activities inside the event are free! The only additional costs are parking and any food or drink you want while at the event.

There are a vast amount of activities for all age ranges, be sure to bring the whole family!

90% of the activities are indoors, even at the Dr Pepper Ballpark in the suites. Come out and play no matter what the weather has in store.

Volunteers Needed!

Vogel Alcove is seeking volunteers to help us manage Day 1 Dallas in Frisco on Wednesday, January 1st.

Volunteer shifts are:
Wednesday, January 1st, 2020

2:30 pm – 4:30 pm, 4:30 pm – 7:00 pm, 7:00 pm – 9:00 pm

Send an email to volunteers@vogelalcove.org to sign up!


Sponsorship Opportunities

Want to get your company in front of thousands of families in North Texas?

Day 1 Dallas is turning 5 years old this year and we’ve had more than 30,000 people join us for this fun family celebration! Want to learn more about sponsorship opportunities? Have questions about how you can help promote your brand to families? Check out our Sponsor FAQs below.

Frequently Asked Questions: Sponsors

Day 1 Dallas is presented by Vogel Alcove, a nonprofit organization that helps children recover from the traumatic effects of homelessness. Proceeds from the event benefit Vogel Alcove and its mission.

We will promote Day 1 Dallas through a robust paid media campaign that includes online, print and digital advertising, social and broadcast media. Audience impressions are expected to exceed 40 million.

Contact Greg Brinkley at gbrinkley@vogelalcove.org to learn about sponsorships.

2020 Sponsors

as of 12/19/2019

Purple Level

Green Level

Pink Level

Orange Level

Yellow Level

White Level